Julie Delazyn is a social media expert and journalist, she has
turned the Questionmark blog (http://blog.questionmark.com)
into one of the most widely read blogs in assessment. Here are her
views on how SharePoint is helping change the way we blog:
Social media and social networks have become interlaced with the
way we share information as companies, as marketers and even as
people. While we come from a culture of sharing news through
more formal networks such as the media, we have slowly gone into
blogging as a way to share information anywhere and at any time
sans the traditional gatekeeper or editor. It has given
people a chance to become experts in their field by sharing
information online and growing a readership that, if enthused, will
retweet and Facebook your thoughts and articles.
This, when you stop to think about it, is revolutionary.
Anyone anywhere can write their opinion on any subject under the
straightforward notion of blogging. This isn't a journalist
hiding behind a byline to push an opinion. This is a person:
a CEO, a fitness coach or even a fashion editor, all with their own
expertise and their own opinions.
SharePoint is taking this revolution to the next level. By
offering an interactive platform for easy blogging within
SharePoint, one is now reverted back to a place where one's blog no
longer feels like a lonely island floating in the World Wide Web,
but a fixture in a place shared by many with a common ground.
Much like a sports magazine may publish the opinion of a famous
football coach, a blog in SharePoint appropriately houses a
contextual opinion that belongs there, making it easier to be seen,
read and shared.
Like blogging with WordPress or Blogger, a blog within
SharePoint is easy enough to set up. You can pick a theme and
a look and customize your blog with lists and categories. If you
are a coding junkie, you can do a lot more. But with already
established collaboration functions, blogging within SharePoint
means working in a web-based collaborative environment, and if your
organization uses SharePoint, then this becomes the natural place
to blog. Whereas WordPress, Blogger or any other blog site is set
up so that you are swiftly blogging on the internet, SharePoint
creates a natural environment for blogging within an organization.
This is the key difference. Whether you begin blogging
straight from Word, or stumble upon an article you'd like to embed
in an entry, this collaborative environment makes it easy to
integrate and jump from one application to another by using the
already interactive tools at your disposal. This is how we
are now interacting and learning from each other, as is explained
70+20+10 model, and the ease in which we can incorporate these
functions is important to the way we learn from one another.
While I look forward to seeing which kind of innovation this may
open up in terms of blogging within a "dyi" open source context, I
am more intrigued about the changes that will occur in the way we
share our opinions and invite people to belong to our individual
and growing clouds. This is another way to share,
another way to weave a web of opinion, followership and most
John was a
speaker at the European SharePoint Conference 2011.
Stay tuned for more information on the next European SharePoint
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