Klout Is the Most Interesting Company on the Planet, and Heres Why
Blog PostsI just finished reading Return on Influence by Mark Schaefer (his blog), which focuses a good portion of its pages on the rising importance of social scoring and, specifically, the Klout platform, and its potential impacts not only to corporate and professional marketing, but on the way we capture, analyze, and consume data about our many networks – whether they be networks (or circles) of customers, employees, partners, or friends. I’ll dive more deeply into the book itself in a future post, but want to instead capture a few of my key takeaways of this must-read for modern corporate enthusiasts.
