Case Study: How Azure AI Services helped a Product Company with Brand Protection

Azure AI Services are evolving with new prebuilt and customizable APIs and with that, more opportunities for the development of cutting-edge, intelligent applications come to the surface.

Business Challenge:
In this real-life case study, a customer product company has been facing a challenge with a range of unauthentic copies of their products being available on the market, and they have been keen on enabling their customers with the option of cross-verifying the authenticity of their potential buys with the Product official brand before committing to purchasing it from different retailers.

Solution based on Azure AI services : By leveraging Azure AI Vision services, Azure Open AI and Azure AI Document Intelligence services in combination with Power Pages, a highly scalable custom Brand Protection solution is developed that enables customers to upload pictures of the different product labels from their potential buys and have the Product labels verified by custom AI services that are trained on organizational brand & product label data and images.

Join this compelling session to learn about:

  • Azure AI Vision Services and how a Multimodal LLM for OCR can come in handy to design innovative solutions to cut time and manual effort for handling resource-intensive processes._
  • A Comparison between different Azure AI Image Analysis options from a cost, time efficiency and technical setup point of view

 

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