Based on an in-depth case study this session goes behind the scenes to explore the personal experiences and organisational consequences of a three year, global Enterprise Social initiative and Yammer deployment at one of the world’s leading organisations. You’ll hear the real story in the words of the employees and executives themselves. We’ll explore the strategic vision and business case behind the initiative, examine the global roll out strategy, and evaluate the effects and the outcomes. You’ll learn about the strategic significance of enterprise social for 21st century organisations, the dynamic relationship between social media technology and organisational culture, and the hidden pitfalls and how to avoid them.