This session brings purpose to the heart of employee engagement. CTW Events shares how team-building experiences can do more than boost morale — they can change lives. You’ll get a behind-the-scenes look at how we design, scale, and execute give-back activations across the globe, including how kits built at Fabcon will directly serve communities through our nonprofit partners. We’ll explore the business case for purpose, employee feedback from global activations, and the real-world impact these events have on families facing crisis. You’ll leave with actionable ideas on how to bring this model to your teams — and how purpose can be more than a message; it can be a movement.