Can we ignore the fact that if people are using Social Media tools at home, they’re ready and willing to use them at work and people are doing it anyway. Social media applications are essential in today’s business environment. 96% of generation Y have joined a social network and expect social media in the enterprise. SharePoint and other MS collaboration tools enable the flow of data so businesses can maximize their collective intelligence. What steps should you take now with social computing to recruit, engage and retain employees? My talk highlights the real-world experiences of global organizations who have cut costs and have improved work quality.