It can be hard for customers to understand the value of products that are added to SharePoint. It’s often very difficult for customers to compare tools that appear similar but are yet different. The SharePoint “Shootout” at the Conference aims to have top Microsoft partners in each of two categories shoot it out in public to help customers see the unique value of and the differences in their solutions. This year’s categories are Social and Upgrade/Migration to 2013. At the 2011 Conference the two Shootout sessions were very informative and got lots of positive feedback.