How do you fuse pro-code engineering with low-code maker culture when building a global, enterprise-grade GenAI platform? In this session, HEINEKEN lifts the lid on how we designed the GenAI Brewery—our scalable enablement platform—powered by enterprise components and integrated with Azure AI Foundry as the orchestration brain for agentic AI.

We’ll explore how the GenAI Brewery provides secure, reusable capabilities—including vector search, orchestration, governance, security, and reusable RAG components—supporting both expert developers and citizen makers.

You’ll also learn how we enable Copilot Studio inside HEINEKEN by enriching it with AI Foundry-powered skills, making it possible to create safe, scalable, enterprise-integrated copilots across the business. This includes our approach to compliance-by-design, model advisory, monitoring, reusable components, and our alignment model with the GenAI Enablement Team and AI Foundry product group.

Expect a practical, honest look at what works—and what breaks—when combining pro-code AI engineering with low-code innovation at global scale.