Martin Michalský runs the GBS PS organisation at Siemens which is a centre of excellence for all things Power BI and Power ON.  He supports all divisions with both delivery and training as Siemens develop further with Microsoft pushing the boundaries of writeback and planning use cases core to their BI strategy.  In the presentation, Zoran will share his Microsoft story and how the introduction of writeback has transformed the adoption of BI and solutions he can address.