Analytics and Insight leader – turning data and insight into strategy and action.

Passionate about leading and delivering customer and client focused data strategies that drive business value. A track record of leading B2B and B2C marketing, analytics and insight projects.

Strong communicator and leader with a commercial focus and an ability to use data and insight to drive strategy. Graduated from University of Birmingham Business School in 2010 with an MBA (Distinction) in International Business.

My specialisms include:

Leadership | strategy | finance | MBA | B2B | B2C | digital | digital strategy | customer acquisition | customer retention | loyalty | performance marketing | PPC | affiliates | SEO | analytics | data strategy | marketing science | BI & MI | ML & AI | campaign analytics | econometrics | business performance | customer insight | voice of the customer | CSAT & NPS | B2B research | PR | CRM | eCRM | MMM | Google Analytics | Google Adwords

Alteryx | Tableau | SQL | SAP | SAS | SPSS | AWS | Redshift | Excel | Salesforce | Power BI | Azure | Python | R | Teradata | Cognos