As IT leaders working in the Microsoft 365 ecosystem, we’ve seen our responsibilities shift far beyond reliability, security, and tooling. With the rise of new communication channels, AI-generated content, and flexible collaboration models, we’ve all become architects of our organisation’s communication environment—whether we meant to or not.

Every choice we make about governance, configuration, user experience, and digital standards ends up shaping our culture, our brand, and how effectively people work together. Yet many of us don’t have a clear way to understand where we currently stand or how to improve.

In this talk, we’ll introduce a practical Communication Maturity Model designed for organisations building on Microsoft 365. We’ll walk through how to assess your current state, recognise common pitfalls, and apply a simple framework—built around four core pillars—to move from fragmented communication practices to a more intentional, strategic approach. Our aim is to give you practical ideas you can take back and start using right away, no matter which tools you choose.