Carolina Georgatou is a Social & Digital Channels Advisor and a Yammer evangelist at Shell. Since joining the company 3 years ago, she’s been a catalyst in the adoption of the platform, achieving a 460%+ increase in new users and engagement, while spending zero budget. Over the past 16 years, she’s worked in PR, Branding, Marketing and Internal Communications for large multinational companies like Philips and ING, and has an academic background in Psychology (BA) and Public Relations (MSc).