• Keep up, Get ahead

    Join over 14,000 subscribers and 50,000 readers per month who get the latest updates and expert content from across the community.

How to add Google Analytics to SharePoint without modifying the master page

Google Analytics is the most widely used web analytics service in the internet, it provides a concise analysis with reports of everything that happens in your site as well as real time reports, mostly targeted for public sites it also works on intranets.

Intranet portals are the central hub of companies; important information is communicated to employees through this portals and you need to make sure that everyone can access to it no matter the device or technologies used.

Analyzing your intranet portal will help you to understand how users interact with it, what are the most viewed sites and what sites do you need to improve.

With this being said let’s check how you can add google analytics tracking to your SharePoint site without touching the master page.

In this article, I explain step by step how to build and deploy a script link using a custom action into SharePoint, I am also providing the installation files and the instructions to use it if you don’t want to build it yourself.

How to setup Google Analytics

First things first, before we get into the SharePoint bits let’s set up google analytics and get everything you need.

  1. Sign in to your Analytics account
  2. Select the Admin tab
  3. Select an account from the menu in the ACCOUNT column, or CREATE NEW ACCOUNT if you don’t have one already
  4. Select a property from the menu in the PROPERTY column
  5. Under PROPERTY, click Tracking Info Tracking Code
  6. Save the Website tracking script code

    Save Google Analytics tracking code

    Save Google Analytics tracking code

More information about google analytics setup can be found here.

Create SriptLink Custom Action

If you are not into code jump to the next section.

Heads up! The solution built in this tutorial uses a declarative SandBox solution to deploy Google analytics, this type of solutions is supported by Microsoft in the most recent versions of SharePoint including SharePoint 2016 and SharePoint Online. You can read more about this type of solutions here.
    1. Open Visual Studio and create a new project
    2. Select Office/SharePoint templates and SharePoint Empty Project
    3. I’ll call it SharePointGoogleAnalytics, but you can call it whatever you want

      New SharePoint project

      New SharePoint project

    4. Provide the URL for the site to use to debug
    5. Select Deploy as sandboxed solution and click Finish
      SharePoint Customisation Wizard

      SharePoint Customisation Wizard

    6. Once your project opens go to the Properties and set Include Assembly in Package to False, this is required to build a declarative sandbox solution
      SharePoint Solution Properties

      SharePoint Solution Properties

    7. Right click on your project, go to Add and select New Item
    8. Select Empty Element and call it AnalyticsCA, this will be the ScriptLink Custom Action

      Add new item

      Add new item

    9. Right click on your project, go to Add and select New Item
    10. Select Module and call it Style Library
    11. Delete the Sample.txt file that is created by default
    12. Create the folder structure bellow inside the Style Library Module
      GoogleAnalytics js
    13. Right click in the js folder, go to Add and select New Item, from the Web group select the JavaScript File and call it ga.js

      SharePoint Project Structure

      SharePoint Project Structure

    14. At this point your project structure should look like the image bellow
      SharePoint Feature Properties

      SharePoint Feature Properties

    15. Open the Elements.xml file inside the Style Library module, this file is generated by Visual Studio automatically however I like to modify it to it to publish the files automatically once the solution is activated and to replace the files if a previous version already exists in the system. Select the entire content of the file and replace it by the code bellow.
      Note: If you are not using the same names I used make sure you adjust the URL and Path
      <?xml version="1.0" encoding="utf-8"?>
      <Elements xmlns="http://schemas.microsoft.com/sharepoint/">
      <Module Name="StyleLibraryJS" Url="Style Library/GoogleAnalytics/js" RootWebOnly="FALSE" Path="Style Library\GoogleAnalytics\js">
      <File Url="ga.js" Type="GhostableInLibrary" Level="Published" ReplaceContent="TRUE" />


    16. Open the Elements.xml inside the AnalyticsCA module and paste the code bellow.
<?xml version="1.0" encoding="utf-8"?>
<Elements xmlns="http://schemas.microsoft.com/sharepoint/">
ScriptSrc="~SiteCollection/Style Library/GoogleAnalytics/js/ga.js"

This xml file will register the custom action and will execute the ga.js in all sites of your site collection.

Note: If you are not using the same names I used make sure you adjust the ScriptSrc
  1. Open the Features folder and rename the Feature1 to GoogleAnalytics feature
  2. Open GoogleAnalytics feature
  3. Type a Title and Description for your features, both fields will be visible in your site collection
  4. Change the scope from Web to Site, this way the script will be deployed to all the sites in the site collection

    Add JavaScript File

    Add JavaScript File

  5. Open the ga.js file in the Style Library module and paste there the script code you got from Google without the script tags. Your code will be like the code bellow except for the Track ID
  6. Compile your project and deploy the solution to all the site collection you want to track

Once you deploy the solution your Google Analytics dashboard will immediately display real time data.

Add JavaScript File

GA Page

Install Google Analytics on SharePoint

Note: This topic is mainly for the users that didn’t build their own custom action project.

To install the solution in your SharePoint and start tracking your sites follow this steps:

  1. Download the solution
  2. On your site collection root site go to Settings Site Settings Solutions
  3. Upload and activate the solution, once you activate the solution google analytics script is immediately added to your site however it is not tracking your site yet, you still need to add your track id to the script
  4. Open your site with SharePoint designer
  5. Go to All Files Style Library Google Analytics js
  6. Check out and edit the ga.js file in advanced mode
  7. Locate the words TRACK ID and replace it by your own track id from Google Analytics

    Add JavaScript File

    Tracking ID

  8. Save the file check it in and publish it as major version.

You are good to go; your site collection is being tracked by google analytics.

If you have multiple site collections and don’t want to open SharePoint designer for every single one to edit the JavaScript file you can use my SharePoint WSP Repackage tool to modify the solution and create your own unique WSP with your Track ID.

How deactivate Google Analytics tracking

If you want to stop tracking a specific site collection do the following:

  1. On your site collection root site and go to Settings Site Settings Site Collection Features
  2. Locate the Google Analytics feature and deactivate it

    Add JavaScript File

    SharePoint Google Analytics


In this article, you learned how to add Google Analytics to SharePoint without touching the master pages and how to create a script link custom action step by step.

If the master page was blocking the analytics adoption in your company either because you are on SharePoint Online or because you don’t want to break your beautiful custom master page this is the way to go.

Unfortunately, this solution will not work on the new Team Sites and Document Libraries on SharePoint Online because for now they are no script sites. As soon as something comes out to support those sites I’ll review this article.

As always the source code of this project is available on my personal GitHub repository and you can download the WSP solution from this article, the links are down bellow.

Download Google Analytics WSP
Explore Solution on GitHub

About the author: João Ferreira
Web developer focused on SharePoint branding, blogger, tech enthusiast. Travelling and sports are my addictions, knowledge and success are my daily motivations. FOLLOW JOÃO ON TWITTHER

Share this on...

Rate this Post:


Join our Mailing List!

Join the ESPC mailing list to receive the best, free content from across the SharePoint, Office 365 & Azure community, including our monthly newsletter and the latest conference announcements. You can unsubscribe at any time with one click.
  • Sign up to receive exclusive content and analysis from the Microsoft 365 & Azure community, as well as the latest conference updates and offers. NOTE: This is for content only. You do not need to register for conference sessions.

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Resource Centre Login - Content

Resource Centre Login - Content

  • Already a member? Simply Login

  • Become an ESPC Community Member today to access a wealth of SharePoint, Office 365 and Azure knowledge for free. New content is added daily to the online Resource Centre, across a variety of topics and formats from Microsoft MVP’s and industry experts. With over 2,500 eBooks, webinars, presentations, how to videos and blogs, there is something to suit everyone’s learning styles and career goals.

    (All Fields Required) ** Verification Email will be sent **
    Check your Spam/Junk/Clutter folder
  • ** Verification Email will be sent **
    Check your Spam/Junk/Clutter folder
  • This field is for validation purposes and should be left unchanged.

Scroll to top