Modern Day challenges facing modern day CMO’s and Digital
Marketers are becoming ever more complex. As the digital space
becomes ever more fragmented since the introduction of Mobile Web,
Mobile Applications, Tablets, Social Media and IPTV, the modern day
Digital Marketing department is under increasing pressure with
little resource to effectively focus on Analysing investments and manage their brands across the
‘splintered’ internet (or ‘splinternet’ as documented by Forrester
Research in 2010 : www.forrester.com/go?docid=56303).
In addition to these multiple marketing channels, they are also
faced with the management and creation of content, analysis and
optimisation in these channels to ultimately acquire new customers
and nurture existing customers. How does the modern day marketing
team manage? Employ additional resource or outsource to digital
agencies? These may be the answers however the first question any
business should ask is “am I using my current technologies to my
best advantage?”

Microsoft has lead the way for nearly a decade with its fastest
growing product ever, Microsoft SharePoint. Nearly every enterprise
organisation and a growing number of SME organisations are already
using SharePoint within their organisations for Intranets,
Extranets and Collaboration however, since the introduction of
SharePoint 2010 and more specifically Microsoft SharePoint 2010 For
Internet Sites (FIS), these organisations are missing out on a
potentially massive cost saving and time saving element by not
deploying SharePoint for their internet facing sites.

Modern day capabilities available in SharePoint 2010 put
Microsoft in a leading position against any traditional WCM/CMS
solution but most importantly, businesses that already utilise
SharePoint internally for intranets, extranets or collaboration
already have the knowledge and the teams to effectively manage and
deploy their internet facing sites.  The transition from a
traditional WCM/CMS to SharePoint 2010 FIS should not be seen as a
‘headache’ but as ‘headache relief’ as typically proprietary,
technical and hard to use CMS/WCM systems are often rarely adopted
internally and are typically managed and maintained by IT or by the
ever over worked, under staffed Digital Marketing Team run by the
CMO.

Any CMO knows that an effective measurement and optimisation
strategy across a business’s internet, mobile and social
investments is crucial for benchmarking, improving and optimising a
company’s customer base and sales revenue. By utilising existing
technology and staff within an organisation allows the CMO and the
Digital Marketing team to focus on what is important , which is the
Digital Marketing Strategy). We understand the challenges faced by
CMO’s and Digital Marketers and through Webtrends products and
services provide the solutions needed to effectively measure, act
and optimise your digital investments through all ‘Splinternet’
channels.

Webtrends is a Microsoft Gold Partner and a top Microsoft Goto
ISV for Microsoft SharePoint and we have worked with Microsoft in
the US to provide an infinitely scalable and supported offering of
Webtrends Analytics and Webtrends Optimise (Multi Variance Testing
– MVT) for Microsoft SharePoint 2010. Microsoft and Webtrends also
recently announced a joint partnership where “Microsoft named
Webtrends a Preferred Analytics Solution for Microsoft
SharePoint”.  A Microsoft video on the joint solution can be
seen here :
http://www.demomate.com/content/SharePoint/SharePoint_2010_Customer_Engagement_2.html

Further information can be seen here : http://www.webtrends.com/sharepoint

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SharePoint Conference in Berlin from the 18th-20th October. Register
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